Europe dominated the pulse flour market globally by accounting over 25% of share in terms of revenue. North America and Asia Pacific are key consumers of beverages. Rising consumption for sports and energy drinks are expected to witness a growth over the forecast period.
The Middle East & Africa is the fastest growing region on account of growing application of pulse flour in curries, soups, tajines, and hummus. Growing food services and retail sales coupled with high population growth in the region is likely to have a positive impact over the forecast period. The growing hospitality industry is in countries such as Morocco, UAE, Israel, and Egypt is expected to further augment market demand over the forecast period.
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Competitive Insights
The key players in the market are Harvest Innovations, Parakh Agro Industries Ltd., CanMar Grain Products, ADM, Ingredion Incorporated, Best Cooking Pulses Inc., Ganesh Grains Ltd, Diefenbaker Seed Processers, and AGT Food & Ingredients.
Industry participants are adopting merger & acquisition and new product development strategies to strengthen their market position. In October 2014, Archer Daniels Midland Company acquired WILD Flavors GmbH in October 2014.
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