The North America awnings industry is subject to witness a substantial growth due to the shifting user preference towards outdoor deck and seating space construction units and soaring demand for retractable products in residential application. Factors responsible for sustained market growth in the North America awnings market include development of remote control assistance, integration of various sun and wind sensors, and products innovation. Regionally, the North America awnings industry is predicted to grow at higher CAGR in the forecast period, providing numerous opportunities for market players to invest in research and development for the awnings industry.
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Increasing adoption of the stationary awnings for various commercial applications and growing demand form hotels, resorts, and retail stores for low cost and high strength stationary awnings, are expected to drive the growth of North America awnings market over the forecast period. Additionally, other factors such as ease of installation, lower repair cost and longer life span of the products are predicted to boost market demand for awnings in North America region in the upcoming years. However, easy availability of substitutes such as blinds, shutters, and canopies is expected to restrain market growth to a certain extent.
Increase in the merger & acquisition (M&A) strategy by industry players in order to intensify their market presence and gain competitive edge are predicted to fuel market growth in years to come. Additionally, vast competition in the market has led to development of innovative products, thereby propelling market growth, in the recent years. The recent advancement in buildings & construction sector coupled with development of the novel products are anticipated to foster market expansion over the forecast period.
However, higher initial cost and lack of availability of skilled labor force are some of the major challenges for sustained growth. Easy induction of stable fabric and heavy-metal awnings for doors and frames is projected to favor market growth in the upcoming years. Growing adoption of heavy-metal awnings for various applications in the commercial sector is propelling market growth in the recent years. Numerous application of awnings for retail store, hotels, restaurants, and cafés are expected to offer lucrative growth opportunities industry players in years to come.
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