Laminated labels come with a protective layer that increases their life expectancy by holding up in adverse conditions like chemicals, moisture, solvent, etc. Laminated labels provide ultimate durability and longevity when high friction and weather exposure are major concerns. The laminated labels are resistant to extreme temperatures and ultraviolet radiations and adeptly withstand harsh conditions that would otherwise cause physical damage to non-laminated items.Increase in demand for consumer product, increasing logistics and growth in manufacturing activities are the major drivers for the growth of laminated labels market. In addition, several industrial applications has encouraged laminated labels market since the labels ensure that the traces remain for long time and remain readable.
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Laminated labels are widely used in industries like consumer durables, home & personal care, food & beverages and others. From among all, food & beverages segment is predicted to contribute higher share market to the overall market growth owing to rising consumer awareness for authentic products and increase in demand for highly durable, branded and packaged goods. The rising demand for flexible packaging products is stimulating the demand for laminated labels globally. Laminated labels are cost effective for manufacturers and managers since they save their time and resources on replacing the damaged and faded barcode. Owing to the longevity of these labels, their applications are increasing in packaging of FMCG (Fast Moving Consumer Goods) products, consumer electronics, healthcare, textiles, apparels, and home and personal care among other industries.
The demand for laminate labels is expected to rise in the Asia Pacific region due to significant consumption and growing demand for retail-ready products. Asia Pacific is projected to accelerate the demand for laminated labels due to rising population and growing demand from food & beverages sector. Furthermore, the growing investment in the manufacturing sector in the emerging countries like China and India is predicted to amplify the demand for laminated labels market in the coming years.
Laminated labels market is facing intense competition due to huge consumer base and existence of well-diversified local, regional and international players. Attractive and durable label for packaging and display of products is inviting new players in the market. Intense competition in the laminated labels market is propelling the existing firms to adopt several competitive strategies to augment their market share. Market is categorized on the basis of type, composition, printing inks, printing technology, application, and geography. Based on type, the market is divided into reels and sheets. On the basis of composition, laminated labels market is divided into facestock, adhesive, and release liner.
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